Business insiders today point to a commercial world undergoing swift and widespread change. As this new world comes into view, corporate culture is adapting to meet the demands of a changing society. The realities of business have long dictated that organizations either evolve or fall by the wayside of competition. The best find ways to continuously evolve.Corporate culture evolves because it faces an existential need to change. An article recently featured in Forbes spoke directly to the issue. David Rock describes a world dominated by technology and robotics, and he speaks to the cultural changes incumbent upon organizations if they hope to flourish in the new age. Rock reveals the steps organizations must undertake to effect the cultural changes that serve as harbingers of success.
Two important elements highlight the new approach to corporate culture: (1) the desirable culture must be influenced rather than built, and (2) the triumphant culture must connect all segments of the organization. In one illustrative article, Smija Simon defined the new idea of corporate culture and outlined the steps needed to advance it. As has become the new norm, the author stressed that a winning culture unites the organization across all levels. She championed the idea that input must come from all sectors.
As the world of commerce turns, businesses evolve. They must evolve or fall into obsolescence. The truly successful enterprises emphasize this and remain at the vanguard of change. They have adopted comprehensive approaches to culture that link all the elements of the organization together in ways designed to induce success.
Business mavens had long viewed culture as an entity that primarily developed of its own accord. That idea prevails no longer. The prudent pundits now teach that culture can and must be shaped if an organization is to shine.
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