Two years ago, Studio Other’s journey with an iconic NBA team began. With a team as highly-regarded, unmistakable and loved as this one, Studio Other, their partner, architecture and design firm Gensler, and the client, agreed that the end solution needed to strongly express their brand and reflect who they are as an organization. In fact, this brand expression was taken towards its purist and most literal form, with elements of nets and basketballs expected in the final designs.